October 06, 2022 // Franchising.com // DALLAS - Genghis Grill, the nation’s leading fresh bowl concept, has revealed a new restaurant design that focuses on the fundamentals that make Genghis Grill great, while keeping guest and team member experiences at the forefront of the new prototype.
Set to debut early 2023, the new prototype will feature a more modern design, becoming a fast-casual service model with an optimized layout for operational ease. The updated plan integrates the latest technology, allowing guests to be in and out in under 15 minutes of placing an order through the kiosk or a Genghis team member. Additionally, the brand is further expanding its off-premise business to meet the demand for convenience and healthy eating. What was once only 10% of business has grown to 40% and Genghis is looking to grow that even higher. To support these incremental revenue and guest channels, the restaurant prototype includes a separate to-go order staging and pick-up area, multiple curbside parking spots and the latest quick mobile-ordering technology into the guest experience.
The new design reduces the footprint from 5,000 square feet to 2,100 square feet, offering better real estate options, lower rent, cheaper buildout costs for franchisees and less talent shortage issues. Despite the smaller format, the prototype stays true to the brand’s roots of offering customization and a broad appeal that caters to various flavor preferences and lifestyles with more than 80 fresh ingredients.
“This is an exhilarating time for Genghis Grill,” said Gregg Majewski, CEO of Mongolian Concepts, the powerhouse management group behind Genghis Grill, Flat Top Grill and BD’s Mongolian Grill. “We’ve been working on this new design for nearly a year and while we are continuing to provide great menu options, we are focused on revolutionizing the brand, and refining the customer experience with a fast-casual approach.”
Earlier this year, Genghis Grill launched a franchise incentive offering new qualified single and multi-unit franchisees a reduced franchise fee of $5,000 per location, $0 in development fees (normally $75,000) and up-to $150,000 in royalties waived over the initial two years. This deal is still available for entrepreneurs interested in signing a single unit or multi-unit deal with a maximum of five units through the end of 2022. The first unit must be opened within 12 months of franchise agreement signing.
“Now is the time to become part of our incredible fresh bowl concept with this franchisee program and new restaurant prototype,” said Rich Guckel, Director of Franchising. “Genghis Grill is meeting the needs of today’s modernized consumer preferences and provides the perfect opportunity for restaurant franchisees and investors to add a concept with staying power to their franchise portfolio. In addition to the new prototype being offered to all new and existing franchisees for immediate buildout, the brand is also providing several quick-turn remodel packages to update existing locations to the new look and feel. All locations in the system are on-target to be fully remodeled in the next four years.”
Since launching 24 years ago in Dallas, Texas, Genghis Grill has put a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence as a way to continue to refine the customer experience. Today, the brand has over 50 locations open across the country, serving 3.2 million customers annually.
For more information on the Genghis Grill franchise opportunity, visit www.genghisgrill.com/franchise.
To learn more about Genghis Grill, visit www.genghisgrill.com.