Brand Story
The Genghis Grill Story: How One Dallas Grill Fired Up a Movement
September 10, 2026
It started in Dallas, 1998
One grill. One radical idea: hand the bowl to the guest. Genghis Grill opened in Dallas in 1998 with a format nobody else was running — no fixed plates, just a market of fresh ingredients and a giant round flat-top where your bowl gets seared to order. You build it. We fire it. Everybody wins.
80+ ingredients, infinite bowls
The heart of it is choice. More than 80 fresh proteins, hand-cut veggies, sauces and spices mean no two visits have to look alike. Chase comfort one day, go fire-breathing the next, stay vegan on Monday and protein-loaded after a workout. It’s your bowl, your way, every single time.
Still street-inspired, still wok-fired
More than two decades in, the concept still hits because the appetite for control never faded — Genghis Grill was doing customization before it was a buzzword. Today the brand is part of the Craveworthy Brands family, refreshed and re-energized, still cooking every bowl front and center on that unmistakable round grill.
Frequently asked questions
When was Genghis Grill founded?
Genghis Grill was founded in 1998 in Dallas, Texas, and grew into one of the largest build-your-own Mongolian stir-fry concepts in the U.S.
What is Genghis Grill known for?
Build-your-own bowls. You choose from 80+ fresh ingredients and a grill master fires your bowl to order on a big round flat-top grill.
Where can I try it?
Find your nearest grill on the locations page and start a bowl online for pickup or delivery.