Brand Story
From 1998 to Now: A Genghis Grill Timeline
September 27, 2026
The milestones
1998: the first Genghis Grill opens in Dallas. The years that follow bring national growth and a build-your-own format guests keep coming back for. In 2018, a brand reimaging sharpens the guest experience and food quality. Today, as part of the Craveworthy Brands family, the concept is refreshed and re-energized — and awarding new franchise territories.
What never changed
The empty bowl and a bar full of possibility. That’s been the promise since day one, and it still is.
Frequently asked questions
How old is Genghis Grill?
It was founded in 1998, giving it more than 25 years of build-your-own stir-fry.
Is Genghis Grill still growing?
Yes — the brand is refreshed under Craveworthy Brands and awarding new franchise territories.